Checklist 9: Analytics
This checklist ensures the creator understands their performance metrics, identifies growth opportunities, and uses data to refine strategy.
Platform Analytics Setup
- Verify access to all platform analytics dashboards.
- Enable advanced analytics where available.
- Connect third‑party analytics tools (StreamElements, TubeBuddy, etc.).
- Document where each metric is located.
- Set up automated weekly or monthly reports.
Key Metrics to Track
- Viewer retention and average watch time.
- Click‑through rate (CTR) for thumbnails and titles.
- Follower/subscriber growth rate.
- Engagement rate (chat messages, comments, likes).
- Revenue per stream or per video.
Stream Analytics
- Track peak and average concurrent viewers.
- Identify drop‑off points during streams.
- Analyze chat activity patterns.
- Review VOD performance separately.
- Document what segments perform best.
Content Analytics
- Analyze top‑performing videos and shorts.
- Identify patterns in high‑retention content.
- Track performance by content pillar.
- Review traffic sources and discovery paths.
- Document what formats perform best.
Decision‑Making Framework
- Define which metrics matter most for the creator’s goals.
- Document thresholds for success or failure.
- Plan monthly analytics review sessions.
- Identify experiments to run based on data.
- Track results of each experiment.
Final Deliverables
- Analytics Dashboard Overview.
- Monthly Review Template.
- Content Performance Report.
- Experiment Tracking Sheet.